Our decades of hands-on experience helps us turn concepts into reality in the least possible times and with fewer iterations.

The 3 key factors of – CUSTOMER DESIRABILITY + TECHNICAL FEASIBILITY + BUSINESS VIABILITY is what drives our complete design process. We ensure that our concepts, industrial designs and engineering follow the above three mantras at all the times. This facilitates First Time Right projects delivered which fall well within the commercial scope and the technical capability of the available eco-system.

An eye for detail – We make sure to pay attention to the smallest and every possible detail which goes into the product from the very beginning of the project. We strike a fine balance of allowing our Industrial designers to think freely while conceiving a product but within the boundaries laid down by the these three critical factors. This ensures that there are very few iterations at the later stages of engineering or mold & tool development , the product meets the cost targets and is launched well within the given time frame.

Working closely & interacting with the industry eco-system, various OEM’s & ODM’s and the service providers gives us a rich understanding of the latest developments and trends. These valuable insights help us design market-centric solutions and products which appeal to the end users.

We are also one of the few agencies who provide end-to-end solutions right from the concept to the product launch stage. With a diverse team of designers, engineers, product developers and sourcing specialist – executing a complete project becomes very fast and seamless. This tremendously saves the project costs and time, keeps the product cost competitive and maintains the project confidentiality till the very end.